Can of Spam: Why spammy content is never a good idea

The internet is drowning in grifters, and those in copywriting spaces are no exception. Business-savvy gurus have pounced on the idea that online content writing is a simple way to make a quick buck. The result is copy churned out by the bucketload that fulfils none of the engaging, enlightening and attention-grabbing content that both companies and customers crave. Who loses? The brand. 

Quantity over quality

In my opinion, content is too often wheeled out on a whim, with websites stuffed with pieces that do little to engage audiences. As companies battle it out on the SEO battlegrounds, quality has been lost to quantity. 

Unfortunately, spam and copywriting have become synonymous with each other even more so in recent years. The job role has been jumped upon by ‘influencers’ looking to sell the dream of easy earning, without any of the hard work. Don’t get me wrong - I’m not denying that copywriting should be an accessible, liberating and enjoyable profession. Let’s just not let the standards slip.

Keeping standards high

But what does all this mean for professional copywriters? Well - I believe this has opened up a meaningful space to create high-quality, attention-grabbing content that sticks out from the mire of endless, spammy articles proliferating our online spaces. With the splurge of spam well and truly cemented in online content calendars, engaging articles and on-site copy can draw attention to your product or services.

Style *and* substance

Of course - a rejection of spam doesn’t mean we should ditch SEO principles altogether. With a background in SEO myself, I am fully aware of how vital SEO strategies are in a modern marketplace, helping lesser-known brands reach audiences they never would have only a few years ago. My argument isn't substance over style or style over substance, but substance *and* style. Let’s keep the rate of content up, without underestimating the power of attention-grabbing writing. 

If you’re a brand looking to hire a freelance copywriter with a human touch, please don’t hesitate to drop me a line at jakeje.writing@gmail.com. You can also send me a message on LinkedIn if you fancy.